ka'u, hawai'i
confidently empowered photography
Created by the very talented Chandi Dockstader who is based on the big island of Hawai‘i, she is a photographer but she’s not just any photographer. Chandi strives to take you on an experience through her private photo sessions. An experience of self discovery, self awareness and self love to unravel as you are and be confident in what you do. With her background in psychology you leave her photo sessions with a deeper connection to yourself and with stunning photos to show for it too. So she was looking for a brand and website that would convey this energy she brings to her photo sessions. The website would be a home for her photography to exist but also a way for her potential clients to get to know her and learn what sets her apart from other photographers.
services
branding
logo design
website design
brand strategy
illustration
tone
feminine
flourishing
connected
elegant
social
behind the logo
connect to heal thru the lens
Based on her unique photo sessions I used the unraveling of a native Hawaiian fern framed in an arch as the main icon for the brand which is used in the logo and as a pattern on the website. The fern was chosen because she is an outdoor photographer and takes stunning photos in some amazing natural settings. The unraveling is to symbolize how she helps you open up and unfold into your confident empowered self, hence her name. The typography was custom made as well to symbolize how she connects with her customers and work closely together to create breathtaking photos.
behind the submark
timeless mark showing off the elegance
The submark is created with the same concept of connecting letters together to signify the connection she creates with her clients. The way the C flows in the E effortlessly as if the C is supporting the E is meant to create this timeless mark that is cohesive with the rest of the brand but adds a touch of elegance. This also symbolizes chandi's approach to photography where she lifts the subject up in her process to blossom further into themselves. Inspired by classic monograms I enclosed the letters with a double line border in a shape that gives balance to the monogram, without taking away your attention from the connection of the letters and without making it feel to heavy or masculine.
behind the website
bringing the brand to life
We brought the same feeling of connection, sophistication and femininity from the brand into the website. With the use of custom icons it helped to expand the brand beyond a logo, submark and pattern. Some custom icons I created were flower bouquets to represent her different packages from single, couple and family portraits. There were also various fern illustrations used throughout the website to bring in her love for nature and to use the fern from her logo throughout her brand. I also blended an italic serif with a san serif that brings out more playful feminine vibes. Creating these shifts the headlines stand out and confidently requires attention by making you to take a closer look rather than just scan by. This is again bringing the energy of chandis photo sessions into the energy of her website through type, layout and design.
The website is her main place of attracting new potential clients and to sell her services so I focused on creating a sales page that highlighted what makes her stand out while showing past client reviews to support her words before explaining the various packages and their price. The homepage is meant to be an easy to navigate page guiding potential clients to learn more about the photographer or go straight into her portfolio of portraits and landscape photos. There are also strategic call to actions on the homepage and services page to guide a potential client to book a consultation appointment to talk further about their ideas.
final results
Confidently Empowered Photography now has a brand and website that accurately represents their style of photography and connects directly to their desired audience.
client love // chandi d.
Briana is an incredibly talented graphic designer
Not only did she create a beautiful website and logo that meets my clients' every need, she also helped me get very specific with my business brand, asking all the right questions and providing beautiful advice and suggestions to assist with my business's growth. Briana has gone above and beyond with her skillset and professionalism. Throughout the whole process, she has been very insightful, intuitive and knowledgeable about her craft. She has such a keen eye for fine details and making things really stand out and pop. It has been such a pleasure to work with Briana.